GG2 Awards


dateFriday 21st June 2019

locationCentral London


Eastern Eye’s Arts Culture & Theatre Awards (ACTA) recognise British Asian talent in a wide range of disciplines, including literature, film, television, theatre, comedy, music, dance, visual arts and contribution to the creative industries in general.

ACTA has evolved and grown since it was launched in 2016. It appears to have touched a chord certainly in the Asian community but in the last three years it has gone beyond that. For one thing, ACTA has not been narrow in its vision. ACTA encourages diversity and has been pleased to note the advances made by such TV programmes as McMafia, Doctor Who and Mrs Wilson. These advances have not been to the taste of some commentators on national newspapers which indicates that the attempts to achieve diversity are still very much work in progress.

It is not the mission of ACTA merely to heap laurels on those who are already well known and part of the mainstream. Through its week to week newspaper coverage and through ACTA, Eastern Eye is always striving to discover fresh talent. Those who win an ACTA or are shortlisted for an award usually find it a little easier to make it in the mainstream.

There was a time when the first generation of immigrants from India, Pakistan and elsewhere thought the arts were for other people. With successive generations that view has changed although in some quarters people are still intimidated from going into the arts – or even going to see a play or an exhibition. Britain is extraordinarily rich in the creative industries which are worth £92bn a year – and it has to be emphasised that the arts are for everyone. ACTA is a step in trying to achieve that goal. Eastern Eye aims through ACTA to give British Asian artists it full support.

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